Immersion Day
Get a real sense of our students’ experience
S'inscrire
Register
International Bachelor of Business Administration
REGISTER FOR THE IBBA
Format
Full Time
Programme Length
Preparatory cycle
The preparatory cycle allows you to establish the operational bases, the soft skills and to quickly become able to apply the fundamental techniques and behaviors common to luxury companies. It also makes the student autonomous and adaptable to any multicultural context.
2 years Preparatory cycle
+ 2 years of specialization
Campus
Ferrieres / Barcelona
Tuition fees
€ 18,400 per year
Career Path
100% employability
Download the Brochure
Ferrieres IBBA programme 2021-2022
Year 1
1st year of the Ferrieres Preparatory Cycle
Gastronomic Module
Integrated & Connected Kitchen
Table Etiquette & Service
Winemaking and Sommellerie
Events: Introduction to Project Management
Hospitality Module delivered in English
Culture of hospitality & current Offer
Floor & guest room organizational structure
Reception operations & integrated software
Luxury culture, retail and sales etiquette
Enterprises & Its Environment
Reputation & e-Reputation: Skills Assessment & Self-promotion plan
Big Data & Data Operation
General Accounting
Fundamental Marketing
Selling Techniques
Introduction to Social Media in hospitality
Science Of Humanity – Self-awareness
Introductory Session/Cognitive Workshop
Professional means of Communicating
Personal Growth/Individual Weekly Follow-up
Ferrieres Methodology/Learning to Learn
Ferrieres Book/Personal Background
Leadership and Essential Soft Skills
Business Game Accounting Management
Masterclasses/Guided Field Visits
Reliability-Autonomy-Professionalism
Culture & Communication – Languages
English – Spanish – German – Chinese (Mandarin)
Project Voltaire (French spelling and grammar)
Programme for Accelerated Professionalisation
Minimum 40 days of professional practice in real-world situations
Year 2
2nd year of the Ferrieres Preparatory Cycle
Gastronomic Culture
Food & Beverage Culture
Regional Gastronomy of France
Nutrition Health & Well – Being
Planning & Management of Events
Bar practice & Mixology
Hospitality Culture
Reception Management
Floor operational Management
Operational Management of Breakfast & Room Service
Integrated & Connected Maintenance Management
Concierge & Butlering
Introduction to Income Management
Luxury Culture
Sociology of Luxury
Corporate Culture in the digital age
Economy of the Tourism World: History & Latest Trends
General and Analytical Accounting
Digital Marketing & Social Networks
Human Resources: From Fundamentals to Digital Impact
Personal Growth and Individual Coaching
Culture & Communication – Langues
English – Spanish – German – Chinese (Mandarin)
Professionalization Accelerator Programme
A minimum of 15 days of hands-on practice
Community work project
Weekly masterclasses, conferences and visits.
Internship
Internship in France or abroad depending on the course and option.
Year 3
Study Abroad Programme
S5: “Overseas experience in Barcelona (courses and PAP)
S6: Overseas experience: academic, linguistic, professional or humanitarian
Year 4
Human Sciences – The “We”
Introductory Conference
Weekly & Individual Appraisal and Follow-up
Development Center
Personal Growth – Support – Career Prospects Strategy
Essential Leadership & Career Strategy (100% Employability)
Masterclasses
Entrepreneurial Project
Methodology of Dissertation
Culture & Communication – Languages
Option 1 English – Option 3 Chinese – French – FLE
PAP programme/Ferrieres Grading system/Internship
Subject Areas
HOSPITALITY, « LUXURY & LIFESTYLE »
Executive Housekeeping
Front of the house Management
Yield Management & Big Data
Resort & Theme Management
Hotel governance: Introduction to Hotel General Management
New technological performance tools & metrics (PMS, Opera, Mews, Protel)
Spa & Wellness Management
Luxury Brand Management Off & Online
Hotel Management Cesim
Reinforce the Food & Beverage Offer in hotel
Financial and Asset Management
Business Development Sales
Web Communication Strategy
EVENTS, “DESIGN & OPERATIONS”
Logistics and Procurement
Event execution: Design and Embellishment of Event Areas
Recurring Outstanding Events (Roland-Garros, F1, Hermès, etc.)
SustainableEvent Planning
Market Research for Event Venues and Sites
Mentoring and Dissertation
Tutoring Project
HOSPITALITY “TALENT AND DEVELOPMENT”
Assessment of needs, Recruiting & Onboarding
Labor and Employment Regulations, Relationship Framework with Unions
Career Strategy, Training and Mobility Schemes
Payment Policies
Engagement with the Employer Brand: Motivation, Loyalty, Commitment
ERP Management & HR Processes and Specifics
Mentoring and Dissertation
Tutoring Project
DIGITAL MARKETING, “HOSPITALITY & INNOVATION” – DUAL DEGREE WITH ECOLE 89
Communication Culture
Digital Culture
Graphic Creation
Web Programming
Digital Marketing
UX Design
Innovation & Design Thinking
Technological Tools & Metrics
Mentoring and Dissertation
Tutoring Project
CATERING, “CULINARY ARTS, SERVICES & SOMMELIER
Food & Beverage operations: Management and Team Leadership
Wine Harvesting & WSET Level 2
Culinary Art
Marketing and Marketing of Events
Hotel Management Cesim: Running the Hospitality Business
Establishing Pop-up Food & Beverage Concept
Financial Analysis and Asset Management
Event Execution and Embellishment
Reinforce the Food & Beverage Offer in Hotel
Wine & Perfume Marketing
REVENUE MANAGEMENT, « OPERATIONS & DISTRIBUTION »
Management Revenue
Analytical Tools (XLS & STR)
Theory of Revenue and Distribution Operations
New Technological Tools & Metrics (PMS, Opera, MEWS, Protel)
Mentoring and Dissertation
Tutoring Project
LUXURY & RETAIL OMNICANAL MARKETING
Marketing of Events
Luxury Economics & E-Commerce
Digital Operation & Supply Chain
Luxury Brand Management Off & Online
Experiential Luxury Marketing
Wine & Perfume Marketing
Business Development Sales
Luxury Innovation and Trends
Management of the Business Unit
Web Communication Strategy
Management & Operations for Luxury Institutions
WINE MANAGEMENT AND MARKETING
Wine Harvesting & WSET Level 2
Food Pairing
Wine Marketing
Procurement and Cellar Management
Targeted Sales Proposals and Offerings
Wine and Spirits Serving
Mentoring and Dissertation
Tutoring Project
Format
Full Time
Programme Length
Preparatory cycle
The preparatory cycle allows you to establish the operational bases, the soft skills and to quickly become able to apply the fundamental techniques and behaviors common to luxury companies. It also makes the student autonomous and adaptable to any multicultural context.
2 years Preparatory cycle
+ 2 years of specialization
Campus
Ferrieres / Barcelona
Tuition fees
€ 18,400 per year
Career Path
100% employability
Download the Brochure
Ferrieres Lifestyle
Student Life
Coordinated by the Student Office (BDE), Ferrieres encourages the development of community life, a key factor in the development of its students on the Campus.
Learn more
PAP
During their training, each student is gradually integrated into the different positions in the kitchen, dining room, sommelier, bar, reception, cleaning, sales, reservation, maintenance, and organization of events.
Learn more
Ferrieres' ecosystem
The Ferrieres' ecosystem offers students an exceptional professional experience and immediately confronts them with "l'Excellence" thanks to several restaurants, caterers, and a 4 * hotel.
Learn more